This Friday, Blake Brannon, Georgia Tech Alum and Chief Strategy Officer at OneTrust, will present his lecture The Evolving Landscape of Privacy, Technology and Data Governance. Join us from 12:30 – 1:30 p.m. in Coda or virtually!
About the Talk
Why are all your favorite websites asking you to accept cookies? Why should you use and trust facial recognition software at the airport to help you get through security? How are businesses using your personal data to innovate new cures for complex health challenges? What does it all mean for humankind and the sharing of data?
In recent years, the processing of personal data, transparency requirements, and automated decision making has become more heavily governed by an increasing number of global and local privacy laws and regulations. Specifically, the EU’s General Data Protection Regulation (GDPR) went into effect in 2018 and since then, California, Colorado, Virginia, India, China, Brazil, Japan, South Korea, and Canada are actively updating their data protection and usage policies across commercial and public sectors. At the core of it all is a growing set of societal expectations for data privacy and governance.
The companies that meet consumer privacy expectations are also those building out bigger and bolder data strategies. Why? Because they recognize that proper and ethical use of data equates to customer and investor loyalty, which in turn creates a competitive advantage and an increase market capitalization.
Simply put, doing what’s right for consumer’s privacy does not have to be at odds with using more data. It just means you need to show the value exchange for this data, and ensure consumers that their information is being protected. This is why privacy enhancing technologies and operational processes are fueling the future for how organizations will use and govern data usage.
In this session, you will learn about the current landscape of emerging privacy, data governance and localization regulations . We will discuss how organizations are implementing privacy enhancing technologies to safely expand their use of data while respecting individual’s personal data rights.
As Chief Strategy Officer of OneTrust, Blake Brannon oversees all aspects of the company’s strategy, product offerings and technology partnerships responsible for defining the Trust market (privacy and data governance, security, risk and compliance, ethics and ESG).
Brannon evaluates industry trends and analyst research, while driving strategic planning, design, customer advisory testing, and go to market activities. Before serving as Chief Strategy Officer, Brannon was OneTrust’s first Chief Technology Officer, building the technology platform of trust that has been awarded more than 200 patents. Prior to OneTrust, Brannon was one of the first employees at AirWatch (acquired by VMware for $1.54 billion in 2014), where he served as Global Director of Sales Engineering and Vice President of Product Marketing. Brannon earned his Bachelor of Science in Electrical Engineering and a Master of Science in Electrical and Computer Engineering at Georgia Tech where he worked as a research engineer. He served on the board of the Georgia Tech’s School of Cybersecurity and Privacy.